Six audiences. Three segments. Eighteen always-on tracks.
Industry × Segment matrix per Zach's brief (line 371: "3 funnel stages × 3 segments × 5 industries"). Pick any cell to load that audience's full campaign — TOFU + MOFU + BOFU stacked, with brief context, proof points used, and asset rationale. 305+ asset placements across 276 unique projects.
SMB15 to 99 assets
Mid-Market100 to 999 assets
Enterprise1,000+ assets
GeneralAll industries, segment-personalized.
ConstructionHeavy use, high repair frequency, often operating far from home base. 3S Services is the direct ENT proof point.
Service ProvidersField service: pest control, landscaping, HVAC, utilities. Decentralized branches make consistent policy enforcement difficult. Down to Earth + Arrow are the proof set.
TruckingLine-haul and regional carriers. Uptime is revenue. Speed and network coverage matter. Boyle Transportation is the published comparable.
GovernmentMunicipal, county, agency fleets. Auditability and policy enforcement are primary. Wyandotte County and City of Cambridge are the published comparables.
EducationSchool districts, university fleets. Lean teams managing large vehicle counts. Compliance documentation matters. No named customer; universal benchmarks.
All 18 tracks live·5 industries + General × 3 segments · TOFU/MOFU/BOFU stacked per cell
GeneralSMB
General · SMB
CAMPAIGN BRIEF · UNIVERSAL SMB
Cross-industry small fleets, 15-99 assets, $10K-$50K outsourced spend. Pain: shop invoices hard to audit, small add-ons compound. Proof: DTE Landscaping (16% rejected, $13,200 saved on one repair, 215% ROI). Median saving: 7.8% / $1,790 / fleet / year, $37.70 per rejected RO.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Universal TOFU set: 6 carousels (3 themes × 2 variants = 30 slides), 12 segment-general ads (3 segments × 2 sizes × 2 variants), 9 organic social posts, 2 Guide LPs, 8 universal testimonials. The SMB cuts are personalized within the segment-general ads + segment-relevant testimonials.
Carousels · all 3 themes · 4×5 social · 31
Each theme runs 5 slides × 2 variants. Theme 1 surfaces hidden cost, Theme 2 surfaces the visibility gap, Theme 3 surfaces the scale gap.
Segment-general ads · SMB · 4
Voice: composed confidence. SMB hook applied universally. CTA: Get the Guide.
Guide-download landing page · 2
The single TOFU CTA destination across every channel.
Testimonials · universal proof tiles · 8
Light + dark, 4×5 + 9×16, V1+V2. Use as proof rails alongside any segment.
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
MOFU is where MSN gets named. Universal MOFU set: 4 white-paper ads, 4 retargeting general ads, 12 retargeting per-segment ads, MSN Overview LP (V1+V2), 2 case studies (DTE/SMB + 3S/ENT), 6 emails (5 by activation status + 1 in-house operator variant). The SMB cuts are visible in retargeting per-segment + relevant case studies + segment-aligned emails.
Drives to the white paper ('Stop Chasing Approvals') — the deeper-funnel asset for prospects ready to evaluate the framework.
Retargeting · general · MSN intro pool · 4
Segment-agnostic MSN intro that runs against the full TOFU engagement pool.
Retargeting · SMB band · 4
SMB-specific MSN angle. Run against retargeting audience that engaged with TOFU.
MSN Overview LP · long-form product narrative · 2
Universal MOFU LP. 'Better together' positioning + buckets, customer proof rail, FAQ, white paper secondary CTA.
Case study · SMB · 1
Used as enrichment in nurture email + the MSN LP customer proof rail.
Email nurture · SMB cut · 3
Existing customers segmented by activation status. Re-engages the ~5,500 Fleetio accounts that outsource maintenance but haven't activated MSN.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
BOFU runs to the highest-intent subset of the MOFU pool. Universal BOFU: 12 ROI ads (3 segments × 2 sizes × 2 variants, dark forest palette), 3 sales one-pagers (objection handling per segment), Demo LP (V1+V2), 5 BOFU emails. The SMB cuts are visible in ROI per-segment + the SMB sales sheet.
ROI ads · SMB band · 4
Dollar figure or % reduction front and center. Dark forest palette signals decision. CTA: Book a demo.
Sales one-pager · SMB · 1
612×792 print. SMB pitch + spotlight stat + 3 segment-specific objection responses + customer quote + book a demo CTA.
Demo LP · book the walkthrough · 2
Universal demo capture LP.
Email · SMB BOFU cut · 1
Existing customers not activated. Direct ask with segment-specific dollar math.
GeneralMid-Market
General · Mid-Market
CAMPAIGN BRIEF · UNIVERSAL MM
Cross-industry mid fleets, 100-999 assets, $50K-$100K outsourced spend. Pain: growth made maintenance harder, approvals inconsistent across locations. Proof: DTE supporting + MP Nexlevel (50K line items rejected). Median saving: 7.5% / $5,148 / fleet / year, $42.24 per rejected RO, $115.61 per serviced vehicle.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Universal TOFU set: 6 carousels (3 themes × 2 variants = 30 slides), 12 segment-general ads (3 segments × 2 sizes × 2 variants), 9 organic social posts, 2 Guide LPs, 8 universal testimonials. The Mid-Market cuts are personalized within the segment-general ads + segment-relevant testimonials.
Carousels · all 3 themes · 4×5 social · 31
Each theme runs 5 slides × 2 variants. Theme 1 surfaces hidden cost, Theme 2 surfaces the visibility gap, Theme 3 surfaces the scale gap.
Segment-general ads · Mid-Market · 4
Voice: composed confidence. Mid-Market hook applied universally. CTA: Get the Guide.
Guide-download landing page · 2
The single TOFU CTA destination across every channel.
Testimonials · universal proof tiles · 8
Light + dark, 4×5 + 9×16, V1+V2. Use as proof rails alongside any segment.
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
MOFU is where MSN gets named. Universal MOFU set: 4 white-paper ads, 4 retargeting general ads, 12 retargeting per-segment ads, MSN Overview LP (V1+V2), 2 case studies (DTE/SMB + 3S/ENT), 6 emails (5 by activation status + 1 in-house operator variant). The Mid-Market cuts are visible in retargeting per-segment + relevant case studies + segment-aligned emails.
Drives to the white paper ('Stop Chasing Approvals') — the deeper-funnel asset for prospects ready to evaluate the framework.
Retargeting · general · MSN intro pool · 4
Segment-agnostic MSN intro that runs against the full TOFU engagement pool.
Retargeting · Mid-Market band · 4
Mid-Market-specific MSN angle. Run against retargeting audience that engaged with TOFU.
MSN Overview LP · long-form product narrative · 2
Universal MOFU LP. 'Better together' positioning + buckets, customer proof rail, FAQ, white paper secondary CTA.
Case study · Mid-Market · 1
Used as enrichment in nurture email + the MSN LP customer proof rail.
Email nurture · Mid-Market cut · 2
Existing customers segmented by activation status. Re-engages the ~5,500 Fleetio accounts that outsource maintenance but haven't activated MSN.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
BOFU runs to the highest-intent subset of the MOFU pool. Universal BOFU: 12 ROI ads (3 segments × 2 sizes × 2 variants, dark forest palette), 3 sales one-pagers (objection handling per segment), Demo LP (V1+V2), 5 BOFU emails. The Mid-Market cuts are visible in ROI per-segment + the Mid-Market sales sheet.
ROI ads · Mid-Market band · 4
Dollar figure or % reduction front and center. Dark forest palette signals decision. CTA: Book a demo.
Sales one-pager · Mid-Market · 1
612×792 print. Mid-Market pitch + spotlight stat + 3 segment-specific objection responses + customer quote + book a demo CTA.
Demo LP · book the walkthrough · 2
Universal demo capture LP.
Email · Mid-Market BOFU cut · 1
Existing customers not activated. Direct ask with segment-specific dollar math.
Drives to the white paper ('Stop Chasing Approvals') — the deeper-funnel asset for prospects ready to evaluate the framework.
Retargeting · general · MSN intro pool · 4
Segment-agnostic MSN intro that runs against the full TOFU engagement pool.
Retargeting · Enterprise band · 4
Enterprise-specific MSN angle. Run against retargeting audience that engaged with TOFU.
MSN Overview LP · long-form product narrative · 2
Universal MOFU LP. 'Better together' positioning + buckets, customer proof rail, FAQ, white paper secondary CTA.
Case study · Enterprise · 1
Used as enrichment in nurture email + the MSN LP customer proof rail.
Email nurture · Enterprise cut · 2
Existing customers segmented by activation status. Re-engages the ~5,500 Fleetio accounts that outsource maintenance but haven't activated MSN.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
BOFU runs to the highest-intent subset of the MOFU pool. Universal BOFU: 12 ROI ads (3 segments × 2 sizes × 2 variants, dark forest palette), 3 sales one-pagers (objection handling per segment), Demo LP (V1+V2), 5 BOFU emails. The Enterprise cuts are visible in ROI per-segment + the Enterprise sales sheet.
ROI ads · Enterprise band · 4
Dollar figure or % reduction front and center. Dark forest palette signals decision. CTA: Book a demo.
Sales one-pager · Enterprise · 1
612×792 print. Enterprise pitch + spotlight stat + 3 segment-specific objection responses + customer quote + book a demo CTA.
Demo LP · book the walkthrough · 2
Universal demo capture LP.
Email · Enterprise BOFU cut · 3
Existing customers not activated. Direct ask with segment-specific dollar math.
ConstructionSMB
Construction · SMB
CAMPAIGN BRIEF · CONSTRUCTION · SMB
Field repairs that get default-approved at remote shops. The line items that pile up before anyone reviews. No named SMB construction customer; universal benchmarks anchor the proof. 7.8% median saving, $1,790 per fleet per year.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Construction × SMB TOFU = 4 personalized ads (4×5 + 9×16, V1+V2). Industry hook applied to copy + sourced from Vehicles sister library where photo applies. CTA drives to Guide LP.
Industry × segment ads · Construction × SMB · 4
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
Construction × SMB MOFU = 4 industry-personalized retargeting ads, plus universal MOFU layer (MSN LP, white paper, segment-aligned case study and email).
Retargeting · Construction × SMB · 4
MSN named. Construction hook applied. CTA: see how MSN works / fleetio.com/maintenance-shop-network.
MSN Overview LP · long-form product narrative · 2
Universal — runs across all industry × segment cuts.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
Construction × SMB BOFU = 4 industry-personalized ROI ads (dollar figures forward, dark palette). Plus universal BOFU layer.
ROI ads · Construction × SMB · 4
Construction hook in stat caption. CTA: Book a demo.
Sales one-pager · SMB · 1
Demo LP · 2
ConstructionMid-Market
Construction · Mid-Market
CAMPAIGN BRIEF · CONSTRUCTION · MM
R.T. Moore (500+ vehicles, multi-state plumbing/HVAC contractor) caught a $6,000 quote for work the truck already had two years ago — visible in MSN service history. The MM construction story is duplicate-work catch + scattered-vendor consolidation. 7.5% median saving.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Construction × Mid-Market TOFU = 4 personalized ads (4×5 + 9×16, V1+V2). Industry hook applied to copy + sourced from Vehicles sister library where photo applies. CTA drives to Guide LP.
Industry × segment ads · Construction × Mid-Market · 4
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
Construction × Mid-Market MOFU = 4 industry-personalized retargeting ads, plus universal MOFU layer (MSN LP, white paper, segment-aligned case study and email).
Retargeting · Construction × Mid-Market · 4
MSN named. Construction hook applied. CTA: see how MSN works / fleetio.com/maintenance-shop-network.
MSN Overview LP · long-form product narrative · 2
Universal — runs across all industry × segment cuts.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
Construction × Mid-Market BOFU = 4 industry-personalized ROI ads (dollar figures forward, dark palette). Plus universal BOFU layer.
ROI ads · Construction × Mid-Market · 4
Construction hook in stat caption. CTA: Book a demo.
Sales one-pager · Mid-Market · 1
Demo LP · 2
ConstructionEnterprise
Construction · Enterprise
CAMPAIGN BRIEF · CONSTRUCTION · ENT
3S Services (1,100+ vehicles, Texas, Keith Eddings): 20K-25K line items reviewed weekly, $183K avoided in unnecessary repair spend, 227% ROI. The ENT construction story is one approval standard across statewide operations without adding headcount.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Construction × Enterprise TOFU = 4 personalized ads (4×5 + 9×16, V1+V2). Industry hook applied to copy + sourced from Vehicles sister library where photo applies. CTA drives to Guide LP.
Industry × segment ads · Construction × Enterprise · 4
Testimonial proof · 3S Services · 8
Direct customer match for ENT construction: Keith Eddings quote, 20-25K line items / week reviewed.
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
Construction × Enterprise MOFU = 4 industry-personalized retargeting ads, plus universal MOFU layer (MSN LP, white paper, segment-aligned case study and email).
Retargeting · Construction × Enterprise · 4
MSN named. Construction hook applied. CTA: see how MSN works / fleetio.com/maintenance-shop-network.
MSN Overview LP · long-form product narrative · 2
Universal — runs across all industry × segment cuts.
Case study · 3S + Auto-Chlor / ENT construction · 1
Direct industry+segment match.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
Construction × Enterprise BOFU = 4 industry-personalized ROI ads (dollar figures forward, dark palette). Plus universal BOFU layer.
ROI ads · Construction × Enterprise · 4
Construction hook in stat caption. CTA: Book a demo.
Sales one-pager · Enterprise · 1
Demo LP · 2
Service ProvidersSMB
Service Providers · SMB
CAMPAIGN BRIEF · SERVICE PROVIDERS · SMB
Down to Earth Landscaping (multi-state, 600+ vehicles, 20+ branches, Landon Grimm): 16% of unnecessary service items rejected, $13,200 saved on a single repair when the team caught duplicate work, 215% ROI. The SMB service-provider story is direct customer proof.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Service Providers × SMB TOFU = 4 personalized ads (4×5 + 9×16, V1+V2). Industry hook applied to copy + sourced from Vehicles sister library where photo applies. CTA drives to Guide LP.
Industry × segment ads · Service Providers × SMB · 4
Testimonial proof · DTE / Down to Earth Landscaping · 8
Direct customer match for SMB services: Landon Grimm quote, $13,200 saved on one repair, 16% rejected.
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
Service Providers × SMB MOFU = 4 industry-personalized retargeting ads, plus universal MOFU layer (MSN LP, white paper, segment-aligned case study and email).
Retargeting · Service Providers × SMB · 4
MSN named. Service Providers hook applied. CTA: see how MSN works / fleetio.com/maintenance-shop-network.
MSN Overview LP · long-form product narrative · 2
Universal — runs across all industry × segment cuts.
Case study · DTE / SMB landscaping · 1
Direct industry+segment match. Used in nurture email + MSN LP proof rail.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
Service Providers × SMB BOFU = 4 industry-personalized ROI ads (dollar figures forward, dark palette). Plus universal BOFU layer.
ROI ads · Service Providers × SMB · 4
Service Providers hook in stat caption. CTA: Book a demo.
Sales one-pager · SMB · 1
Demo LP · 2
Service ProvidersMid-Market
Service Providers · Mid-Market
CAMPAIGN BRIEF · SERVICE PROVIDERS · MM
DTE supporting + A&D Environmental ($15-20K/yr saved on preventable downtime). The MM service-provider story is multi-branch consistency: same approval standard at every region without hiring three more people.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Service Providers × Mid-Market TOFU = 4 personalized ads (4×5 + 9×16, V1+V2). Industry hook applied to copy + sourced from Vehicles sister library where photo applies. CTA drives to Guide LP.
Industry × segment ads · Service Providers × Mid-Market · 4
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
Service Providers × Mid-Market MOFU = 4 industry-personalized retargeting ads, plus universal MOFU layer (MSN LP, white paper, segment-aligned case study and email).
Retargeting · Service Providers × Mid-Market · 4
MSN named. Service Providers hook applied. CTA: see how MSN works / fleetio.com/maintenance-shop-network.
MSN Overview LP · long-form product narrative · 2
Universal — runs across all industry × segment cuts.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
Service Providers × Mid-Market BOFU = 4 industry-personalized ROI ads (dollar figures forward, dark palette). Plus universal BOFU layer.
ROI ads · Service Providers × Mid-Market · 4
Service Providers hook in stat caption. CTA: Book a demo.
Sales one-pager · Mid-Market · 1
Demo LP · 2
Service ProvidersEnterprise
Service Providers · Enterprise
CAMPAIGN BRIEF · SERVICE PROVIDERS · ENT
Arrow Exterminators (3,500+ vehicles, 192 service centers): $375K avoided in repair costs, 93% reduction in invoice processing time. Plus Auto-Chlor (1,000+ veh, 76 locations, 27 states, $280K+ avoided, 84,000 line items rejected, 4× ROI).
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Service Providers × Enterprise TOFU = 4 personalized ads (4×5 + 9×16, V1+V2). Industry hook applied to copy + sourced from Vehicles sister library where photo applies. CTA drives to Guide LP.
Industry × segment ads · Service Providers × Enterprise · 4
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
Service Providers × Enterprise MOFU = 4 industry-personalized retargeting ads, plus universal MOFU layer (MSN LP, white paper, segment-aligned case study and email).
Retargeting · Service Providers × Enterprise · 4
MSN named. Service Providers hook applied. CTA: see how MSN works / fleetio.com/maintenance-shop-network.
MSN Overview LP · long-form product narrative · 2
Universal — runs across all industry × segment cuts.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
Service Providers × Enterprise BOFU = 4 industry-personalized ROI ads (dollar figures forward, dark palette). Plus universal BOFU layer.
ROI ads · Service Providers × Enterprise · 4
Service Providers hook in stat caption. CTA: Book a demo.
Sales one-pager · Enterprise · 1
Demo LP · 2
TruckingSMB
Trucking · SMB
CAMPAIGN BRIEF · TRUCKING · SMB
No named SMB trucking customer in brief. Universal benchmarks. The SMB trucking pain: downtime in the wrong shop costs more than the repair, the wait IS the bill. 9% median reduction with line-item review.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Trucking × SMB TOFU = 4 personalized ads (4×5 + 9×16, V1+V2). Industry hook applied to copy + sourced from Vehicles sister library where photo applies. CTA drives to Guide LP.
Industry × segment ads · Trucking × SMB · 4
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
Trucking × SMB MOFU = 4 industry-personalized retargeting ads, plus universal MOFU layer (MSN LP, white paper, segment-aligned case study and email).
Retargeting · Trucking × SMB · 4
MSN named. Trucking hook applied. CTA: see how MSN works / fleetio.com/maintenance-shop-network.
MSN Overview LP · long-form product narrative · 2
Universal — runs across all industry × segment cuts.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
Trucking × SMB BOFU = 4 industry-personalized ROI ads (dollar figures forward, dark palette). Plus universal BOFU layer.
ROI ads · Trucking × SMB · 4
Trucking hook in stat caption. CTA: Book a demo.
Sales one-pager · SMB · 1
Demo LP · 2
TruckingMid-Market
Trucking · Mid-Market
CAMPAIGN BRIEF · TRUCKING · MM
Leros Transportation Group (chauffeured ground transport, multi-region, fleetio.com case study). The MM trucking story: multi-vendor repairs across regions, scattered repair data lining up only when MSN handles it. 5× ROI.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Trucking × Mid-Market TOFU = 4 personalized ads (4×5 + 9×16, V1+V2). Industry hook applied to copy + sourced from Vehicles sister library where photo applies. CTA drives to Guide LP.
Industry × segment ads · Trucking × Mid-Market · 4
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
Trucking × Mid-Market MOFU = 4 industry-personalized retargeting ads, plus universal MOFU layer (MSN LP, white paper, segment-aligned case study and email).
Retargeting · Trucking × Mid-Market · 4
MSN named. Trucking hook applied. CTA: see how MSN works / fleetio.com/maintenance-shop-network.
MSN Overview LP · long-form product narrative · 2
Universal — runs across all industry × segment cuts.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
Trucking × Mid-Market BOFU = 4 industry-personalized ROI ads (dollar figures forward, dark palette). Plus universal BOFU layer.
ROI ads · Trucking × Mid-Market · 4
Trucking hook in stat caption. CTA: Book a demo.
Sales one-pager · Mid-Market · 1
Demo LP · 2
TruckingEnterprise
Trucking · Enterprise
CAMPAIGN BRIEF · TRUCKING · ENT
Boyle Transportation (national healthcare/defense cargo, fleetio.com case study). 30 minutes saved per technician per day after switching to MSN. ENT trucking story: every DOT inspection, every shop quote on the same record. Not in a glove box.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Trucking × Enterprise TOFU = 4 personalized ads (4×5 + 9×16, V1+V2). Industry hook applied to copy + sourced from Vehicles sister library where photo applies. CTA drives to Guide LP.
Industry × segment ads · Trucking × Enterprise · 4
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
Trucking × Enterprise MOFU = 4 industry-personalized retargeting ads, plus universal MOFU layer (MSN LP, white paper, segment-aligned case study and email).
Retargeting · Trucking × Enterprise · 4
MSN named. Trucking hook applied. CTA: see how MSN works / fleetio.com/maintenance-shop-network.
MSN Overview LP · long-form product narrative · 2
Universal — runs across all industry × segment cuts.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
Trucking × Enterprise BOFU = 4 industry-personalized ROI ads (dollar figures forward, dark palette). Plus universal BOFU layer.
ROI ads · Trucking × Enterprise · 4
Trucking hook in stat caption. CTA: Book a demo.
Sales one-pager · Enterprise · 1
Demo LP · 2
GovernmentSMB
Government · SMB
CAMPAIGN BRIEF · GOVERNMENT · SMB
No named SMB government customer; universal benchmarks. Auditable shop spend IS the budget memo. SMB municipal pain: small fleet, big audit pressure. Median $37.70 per rejected RO.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Government × SMB TOFU = 4 personalized ads (4×5 + 9×16, V1+V2). Industry hook applied to copy + sourced from Vehicles sister library where photo applies. CTA drives to Guide LP.
Industry × segment ads · Government × SMB · 4
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
Government × SMB MOFU = 4 industry-personalized retargeting ads, plus universal MOFU layer (MSN LP, white paper, segment-aligned case study and email).
Retargeting · Government × SMB · 4
MSN named. Government hook applied. CTA: see how MSN works / fleetio.com/maintenance-shop-network.
MSN Overview LP · long-form product narrative · 2
Universal — runs across all industry × segment cuts.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
Government × SMB BOFU = 4 industry-personalized ROI ads (dollar figures forward, dark palette). Plus universal BOFU layer.
ROI ads · Government × SMB · 4
Government hook in stat caption. CTA: Book a demo.
Sales one-pager · SMB · 1
Demo LP · 2
GovernmentMid-Market
Government · Mid-Market
CAMPAIGN BRIEF · GOVERNMENT · MM
City of Cambridge MA (Public Works, ~200 assets, GSA-procured, fleetio.com case study). MM government story: one reviewable record per repair makes the budget memo defend itself.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Government × Mid-Market TOFU = 4 personalized ads (4×5 + 9×16, V1+V2). Industry hook applied to copy + sourced from Vehicles sister library where photo applies. CTA drives to Guide LP.
Industry × segment ads · Government × Mid-Market · 4
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
Government × Mid-Market MOFU = 4 industry-personalized retargeting ads, plus universal MOFU layer (MSN LP, white paper, segment-aligned case study and email).
Retargeting · Government × Mid-Market · 4
MSN named. Government hook applied. CTA: see how MSN works / fleetio.com/maintenance-shop-network.
MSN Overview LP · long-form product narrative · 2
Universal — runs across all industry × segment cuts.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
Government × Mid-Market BOFU = 4 industry-personalized ROI ads (dollar figures forward, dark palette). Plus universal BOFU layer.
ROI ads · Government × Mid-Market · 4
Government hook in stat caption. CTA: Book a demo.
Sales one-pager · Mid-Market · 1
Demo LP · 2
GovernmentEnterprise
Government · Enterprise
CAMPAIGN BRIEF · GOVERNMENT · ENT
Wyandotte County / Kansas City Unified Government (1,300+ assets, sedans through heavy equipment, fleetio.com case study). ENT government story: one approval standard across the entire county.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Government × Enterprise TOFU = 4 personalized ads (4×5 + 9×16, V1+V2). Industry hook applied to copy + sourced from Vehicles sister library where photo applies. CTA drives to Guide LP.
Industry × segment ads · Government × Enterprise · 4
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
Government × Enterprise MOFU = 4 industry-personalized retargeting ads, plus universal MOFU layer (MSN LP, white paper, segment-aligned case study and email).
Retargeting · Government × Enterprise · 4
MSN named. Government hook applied. CTA: see how MSN works / fleetio.com/maintenance-shop-network.
MSN Overview LP · long-form product narrative · 2
Universal — runs across all industry × segment cuts.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
Government × Enterprise BOFU = 4 industry-personalized ROI ads (dollar figures forward, dark palette). Plus universal BOFU layer.
ROI ads · Government × Enterprise · 4
Government hook in stat caption. CTA: Book a demo.
Sales one-pager · Enterprise · 1
Demo LP · 2
EducationSMB
Education · SMB
CAMPAIGN BRIEF · EDUCATION · SMB
No named education customer in brief or fleetio.com case studies. Universal benchmarks. SMB education pain: small ops team, big route count, the shop bill is where the minutes go missing.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Education × SMB TOFU = 4 personalized ads (4×5 + 9×16, V1+V2). Industry hook applied to copy + sourced from Vehicles sister library where photo applies. CTA drives to Guide LP.
Industry × segment ads · Education × SMB · 4
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
Education × SMB MOFU = 4 industry-personalized retargeting ads, plus universal MOFU layer (MSN LP, white paper, segment-aligned case study and email).
Retargeting · Education × SMB · 4
MSN named. Education hook applied. CTA: see how MSN works / fleetio.com/maintenance-shop-network.
MSN Overview LP · long-form product narrative · 2
Universal — runs across all industry × segment cuts.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
Education × SMB BOFU = 4 industry-personalized ROI ads (dollar figures forward, dark palette). Plus universal BOFU layer.
ROI ads · Education × SMB · 4
Education hook in stat caption. CTA: Book a demo.
Sales one-pager · SMB · 1
Demo LP · 2
EducationMid-Market
Education · Mid-Market
CAMPAIGN BRIEF · EDUCATION · MM
No named MM education customer. Universal benchmarks. MM education pain: district fleet, lean admin, approvals can't take all afternoon.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Education × Mid-Market TOFU = 4 personalized ads (4×5 + 9×16, V1+V2). Industry hook applied to copy + sourced from Vehicles sister library where photo applies. CTA drives to Guide LP.
Industry × segment ads · Education × Mid-Market · 4
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
Education × Mid-Market MOFU = 4 industry-personalized retargeting ads, plus universal MOFU layer (MSN LP, white paper, segment-aligned case study and email).
Retargeting · Education × Mid-Market · 4
MSN named. Education hook applied. CTA: see how MSN works / fleetio.com/maintenance-shop-network.
MSN Overview LP · long-form product narrative · 2
Universal — runs across all industry × segment cuts.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
Education × Mid-Market BOFU = 4 industry-personalized ROI ads (dollar figures forward, dark palette). Plus universal BOFU layer.
ROI ads · Education × Mid-Market · 4
Education hook in stat caption. CTA: Book a demo.
Sales one-pager · Mid-Market · 1
Demo LP · 2
EducationEnterprise
Education · Enterprise
CAMPAIGN BRIEF · EDUCATION · ENT
No named ENT education customer. Universal benchmarks. ENT education pain: compliance documentation needs to live where the repair record lives, not in a binder, not in email chains.
01TOFU · EducationCTA: Get the Guide for Managing Maintenance · No MSN mention
Education × Enterprise TOFU = 4 personalized ads (4×5 + 9×16, V1+V2). Industry hook applied to copy + sourced from Vehicles sister library where photo applies. CTA drives to Guide LP.
Industry × segment ads · Education × Enterprise · 4
02MOFU · ConsiderationCTA: Read the white paper / Book a demo · MSN named
Education × Enterprise MOFU = 4 industry-personalized retargeting ads, plus universal MOFU layer (MSN LP, white paper, segment-aligned case study and email).
Retargeting · Education × Enterprise · 4
MSN named. Education hook applied. CTA: see how MSN works / fleetio.com/maintenance-shop-network.
MSN Overview LP · long-form product narrative · 2
Universal — runs across all industry × segment cuts.
03BOFU · DecisionCTA: Book a demo · Per-segment ROI · dollar-figures forward
Education × Enterprise BOFU = 4 industry-personalized ROI ads (dollar figures forward, dark palette). Plus universal BOFU layer.